Haptic Brand

In humans, touch represents a powerful form of non-verbal communication. Our sense of touch plays a fundamental role in daily life, from learning about objects to communicating with other people. We wanted to find a way to incorporate that into everything we do. 

Let's talk about paper. First and foremost, paper quality makes a difference. You are more likely to recall information printed on heavy, high-quality paper than on low-quality paper. This is why we've chosen to use 70lb paper in all our stationery products. First impressions are everything, and touch can help ensure that impression is a good one.

We seldom think about exactly what happens when we communicate on paper. We wanted to dive deeper into this and here is what we've found. What if paper's influence extends beyond its utility? People read best on paper for three main reasons: it makes content more intuitively navigable, it facilitates better mental "mapping" of information and reading on paper drains fewer of our cognitive resources, making retention a little easier. It essentially allows our brains to breathe and doesn't strain our eyes. All of this is because paper is a physical, tangible medium that we can see, touch and feel. On paper we process information differently, sustaining a deeper level of interest. Having a paper planner will therefore allow you to remember your tasks a lot better and make you feel good while doing it.