What Is STIL?

// BRAND STORY:

 

At STIL we use proponents of swiss and dutch design principles to guide us through our product development. We seek simplicity and believe aesthetic beauty arises out of the purpose of the thing being designed. Aesthetic beauty isn't itself the purpose. We believe form follows function.

Our focus is communication through objective simplicity. The goal is clarity, order, and a universally understood visual language. Our designs are clean and free from ornamentation. We remove all that is unnecessary and emphasize only the necessary. Our style favors minimalism and is directly derived from Swiss design principles.

We also incorporate proponents of De Stijl (Dutch // ‘The Style’), a Dutch artistic movement which advocated pure abstraction and universality by reducing its design principles to the essentials of form and colour; they simplified visual compositions and used only primary colors along with black and white.

 // STIL {GERMAN NOUN, ‘DER STIL’ ) : style, fashion, manner, class, way of living.

 

// BRAND GUIDE: Get a closer look at what inspired us here

// BRAND VIDEO: Experience STIL through the eyes of our founder Marissa here

 

 

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